Design-Build Contracting: Nailing Down the Strategies
Developing Business, Marketing and Sales Strategies

Overview: Two-Day Workshop

This highly interactive workshop focuses on how to determine if design-build contracting is right for your company, what are the risks, rewards, pros, cons and how to establish a business development, marketing and sales strategy.

Design-Build Contracting, some embrace it because of market pressures. Others because it has become a successful strategy along with their traditional practices. Many like the flexibility and creativity it offers for the project flow process. A few want to experiment with DBC based on the reputation it has garnered for smoothing out project development and delivery.

Some like it for the "One-Stop-Shopping-Approach" it allows. And still others embrace it for the additional revenue streams it can produce. In short, owners, designers and contractors are establishing new strategies for design-build contracting programs.

Predictions have been made that:

• "Design-build will represent over 50% of the commercial building market by 2004."

Contractors and owners should understand what a design-build project approach really is along with the corresponding benefits and risks.

• The contractor's role within a design-build project may vary from a prime contractor role to a subcontractor    role and from providing design, fabrication, and construction to construction services only.
• The owner's role is usually a decision to execute a single contract with one entity (design-builder) to provide   architectural / engineering (design) services, construction services, project oversight, commissioning, user
   fit-up and hand-off.

There are a number of reasons why owners and the design and construction community are considering the design-build delivery systems. Some of the primary among these are:

• Owner-driven demands for better quality and continuous improvement in project delivery and in the final   product;
• Interest in saving time and money, through a process wherein budget, schedule and constructability are key   concerns from the outset;
• Desire to avoid the legal entanglements of adversarial relationships; and to reap the advantages of a   cooperative effort by all parties united under a single contract;
• Need to realign the responsibilities and risks on a project, by dividing responsibilities / risks according to the   party most capable of managing those risks;
• Response to the restructuring of American business and government and the increased influence of global   markets / foreign competition.

Workshop Objectives

Throughout this course, the many segments will begin to help you:

• Determine some of the latest industry "Buzz" about design-build-contracting.
• Understand that Design-Build Contracting = Integrated Project Delivery.
• Capture and evaluate market trends in your sector.
• Understand the current and near-future D/B-C definitions.
• Establish the 3-D's of design-build. Understand the differences of traditional approach VS design-build   approach. Determine if D/B-C is right for your company.
• Learn how to present the D/B-C benefits and risks to everyone.
• Begin to establish a D/B-C "Business Development Strategy."
• Understand why Design-Build-Contracting (integrated project delivery) requires an "Integrated Marketing &   Sales Solutions" action plan.
• Determine how to set your D/B-C strategy apart from the competition.

Workshop Techniques:

Open session lecture with material presentations.
Participant discussion and group interaction.
Games, role-playing, exercises and what ifs.
Group and individual learning activities.

Click here for Detailed Workshop Content and Agenda.


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For additional information:
Attn: Glin W. Jay
The In formation Company
1236 Stillwater Tr., Ste. 450
Carrollton, Texas  75007
Ph. 972.492.3780
Fx. 972.236.1489
gsjay@gsjayco.com

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